About

Founded in Berlin by Ronia J. Desai, BedtimeStory establishes a surreal counter-world to reality. Our brand draws the primary inspiration from the moments between being awake and falling asleep where logic fades.

By blending childhood nostalgia with innovative design, BedtimeStory reimagines through the lens of a dream. The brand challenges the monotony of adult conformity and fast fashion, transforming classic silhouettes into something new, unexpected and slightly weird. Producing locally in our Atelier in Berlin, we prefer a storytelling-driven approach to dress. In our world the surreal isn’t something to fear, it’s something to wear.